Event Photography - shooting for the client to use

March 11, 2014  •  Leave a Comment

Event & Corporate photography are such a mind shift to me as a photographer.  You are hired to shoot an event, headshot, product demonstration, etc. for a client with the understanding that they aren't going to necessarily hang pretty portraits on their walls. They are going to use the images to promote their business.  It can be a tricky concept as a photog to see past the moment you are capturing to the end result which might be a corporate website, brochure or bill board.  If all translates correctly in the image then my client will in turn get their client or potential client to act upon seeing the image I have taken for them. Kind of a cool concept when you think about it.

For the client in these images I am also the client - have I thoroughly confused you yet:)?  GH2 Fitness in Holden has literally transformed peoples lives.  Not just the physical transformation of their bodies but the more important transformation of their mental state.  It's amazing the benefits to your inner self when you push a prowler around the gym, hold a plank for 60 seconds or the first time you complete an unassisted pull-up.  Heather & Ross Baker and the entire GH2 family push you, cheer you and pick you up when you need.

Here are a few images from their most recent GH2 shoot. Will they engage you enough to take some action?


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